What is your brand equity?

Many companies have put a lot of time and money into developing a name, which possibly a relative in their family had before them. They are concerned customers will think they sold out or changed ownership, or they will lose business because people in their area are not as familiar with the Aire Serv® name as in other areas.

The HVAC industry has a customer base that is more loyal than many similar services (such as plumbing), because customers become used to frequent visits for furnace or air conditioner maintenance. It is for this reason that an established name is something of great value, primarily for the initial call to get you in the customer's home. Once you are at their home and they experience the level of professionalism you give, name is not as much a consideration. They will remember who to call next time.

Build a national name while maintaining a local presence

First and foremost, Aire Serv® understands the value of your local name awareness. If a longtime loyal customer is looking for you, they need to be able to find you. When you deliver on the promise of the professionalism, image and systems of Aire Serv®, you leverage the value of the Aire Serv® systems. You will also find most have no problem working with the new Menu Pricing Guide^TM systems, because they see the added value being delivered by your people. To make sure the customer calls you the next time, you tie them in with a service agreement, where you actively schedule your next visit. Aire Serv® is building a strong NATIONAL brand, but we help you to not lose the LOCAL goodwill you have worked so hard to build. Aire Serv® uses systems that grow your company from the inside out, improving results from existing business as well as growing the business.