Why Do People Become An Aire Serv® Franchisee?
Success of any business is based on two things:
- The systems that a business owner has in place.
- The business knowledge and skills of the owner.
If a business owner wants to improve their company and the quality of their personal and family life they must change these two things; their systems and their business knowledge.
The reason people become an Aire Serv® franchise is they had dreams and goals they still wanted to accomplish. Many had discontents in their business and personal lives because their current systems have not been able to get them where they want to go.
There are eight main reasons that have been shared with us as to why people have joined the Aire Serv® Franchise:
1. They wanted to improve their profits. They were looking for a better method to help improve their bottom line profits that their current system had not been able to provide.
2. Growth. They wanted to grow and take more market share. Some business owners joined Aire Serv® because they wanted faster growth, while some joined Aire Serv® because their business had reached a plateau or had grown too slowly.
3. Quality of Life. Many business owners who became Aire Serv® franchisees were looking for a better quality of life. They were working 12-14 hours a day. They wanted more time for family and personal life that their current way of doing business was not providing. They had made the classical mistake of building the business around themselves and not around systems. When a business is built around a system, the system manages the people, the manager manages the system and the owner manages the manager and the results.
4. Diversification. Some business owners wanted to diversify because they had built their business around one industry and they knew their business had no security because it did not have several profit centers. The owners recognized the need to diversify their business due to the changing economy or to limit their financial exposure created by putting all of their eggs in one basket. Other business owners wanted to make more money and diversification and additional profit centers would help them do that.
5. Family and Employees. Many business owners desired to turn their business over to their children or a key employee. Business owners know that it is not unusual for a business to struggle and even go out of business because the owner built the business around himself and not around systems. Many of them become a franchisee because they needed systems to be put in place so the family or employee who takes over the business has much greater odds of succeeding.
6. Wearing Too Many Hats. Many business owners don’t own their business, their business owns them. The current way they are running the business does not allow them to spend their time building the business. Their time is spent putting out fires or still working with the tools. They were looking for systems that could free up their time to do the most important thing, building their business.
7. Being Unable To Sell the Business. They can’t sell their business. When the day comes to retire or cash out, they find out they can’t sell their business or get much for it because they didn’t create a business that has a good resale value. They did not know how to position their business as a high value property that would significantly add to their retirement savings. In fact, many of the business owners are not able to retire because they built their business around themselves and not systems.
8. Trend Changes. Many business owners have joined Aire Serv® to take advantage of the trend changes franchising has made in the business world over the last 50 years. 75+ industries have converted to franchising to have a competitive advantage (real estate, food service, etc.). A large portion of all retail business today is being done by franchising with a larger percentage being done by box stores. The market share for the independent business owner has grown smaller. These people saw that national branding, national buying power, better systems, training and support could help them stay competitive and give them an edge over the competition.